NTH Online

At a board meeting today in Tokyo, Toshiba decided it would abandon the HD DVD format. A rival blue-laser optical disc technology to Blu-ray Disc, HD DVD was locked in a struggle with Blu-ray to become the next-generation heir to the booming $24 million DVD business (see our timeline of the format war ). The format war stretched back to the year 2002, when backers of both formats unveiled their plans for blue-laser-based optical discs. Toshiba's chief executive Atsutoshi Nishida, addressed assembled media in Tokyo after the board meeting during which the company pulled the plug on its HD DVD support. At the press conference, Nishida noted that the decision to pull out of the HD DVD market was a difficult one, "but when we thought about the trouble we would cause to consumers and our partners, we decided it was not right for us to keep going with such a small presence." Existing HD DVD players will continue to have support, says Toshiba, although for how long was unclear...

Toshiba has officially thrown in the towel and HD DVD is, for all practical purposes, no more. For consumers, it looks great that the war is over, but here's five consequences of a Blu-ray victory that you might not have considered. 1. Region coding is still alive While HD DVD had no regional restrictions, Blu-ray maintained the studio-friendly approach of coding titles so that they would only play in particular regions (albeit with a three-region approach rather than DVD's four, placing Australia alongside Europe rather than South America). In practice, the vast majority of titles were released in region-free versions that would play anywhere, but that might very well change if HD DVD finally gets the flick. Region coding is a nuisance for buyers, and neither format could risk putting people off during a battle for market share. But if there's only one option -- and hence no chance of defecting to a rival -- what's the bet that it starts appearing more frequently? 2. J...